by Brian Anderson | Aug 23, 2016 | Industry News
SalesRev, a marketing automation provider, unveiled an A/B testing and retargeting service that integrates with its MA technology. The combination of these tools into one solution enables users to boost conversion rates and gain a comprehensive view of web traffic,...
by Brian Anderson | Aug 18, 2016 | Case Studies
Avery Dennison, a global packaging and label provider, implemented Act-On Software to automate the flow of leads as they pass through the sales funnel. Challenge Prior to implementing a marketing automation solution, Avery Dennison had no clear strategy for...
by Brian Anderson | Aug 18, 2016 | Industry News
Campaign Monitor, an email marketing and automation software provider, has unveiled its new Visual Journey Designer. Now available to Campaign Monitor customers at no additional cost, Visual Journey Designer enables users to create customer journeys with drag-and-drop...
by Brian Anderson | Aug 16, 2016 | Industry News
Infer, a provider of predictive marketing solutions, has released a new account-based behavioral scoring solution. The company said that the tool can help B2B marketing teams enhance their campaign targeting capabilities to focus on key accounts with the highest...
by Brian Anderson | Aug 15, 2016 | Industry News
Salesforce has launched Salesforce Inbox Calendar, a tool which the company said will bring CRM data on known prospects into the user’s mobile calendar. The tool will be available in October 2016 and supports email service providers Gmail and Outlook, according...
