by Demand Gen Report Team | May 12, 2011 | Industry News
“Demandbase is creating what we believe will be the foundation for the next generation of business to business marketing and personalization on the web,” said Greg Sands, Managing Director for Sutter Hill Ventures. “Their proprietary technology which has created a...
by Demand Gen Report Team | May 11, 2011 | Industry News
By John Luginbill, CEO, THE HEAVYWEIGHTS Most healthcare marketers will agree that social media is a great way to engage patients with helpful information. If done right, social media can do so much more. HealthNet, a Federally Qualified Health Center (FQHC) system in...
by Demand Gen Report Team | May 11, 2011 | Industry News
“The most successful marketers will not just throw money behind the next big thing, but will thoughtfully evaluate their mocial strategy, carefully considering which channels are best suited for certain types of content, which are best for retention, and which will be...
by Demand Gen Report Team | May 10, 2011 | Industry News
According to the survey, 42% of marketers plan to decrease spending on physical conferences and tradeshows over the next year. Respondents are increasingly turning to virtual events, with 40% indicating the primary benefit of holding a virtual event is the ability to...
by Demand Gen Report Team | May 6, 2011 | Industry News
To achieve this, the company developed non-segmented content and molded it into a five-step automated nurturing program based on behavioral triggers — including opting-in via web forms and attending online and offline events. The results of the campaign were...
