by Demand Gen Report Team | Jan 27, 2025 | Feature
Account-based marketing (ABM) has significantly transformed since its emergence in the early 2000s. Initially a niche practice adopted by large tech and professional services firms, ABM has evolved into a mainstream B2B strategy embraced across industries. Rob...
by Demand Gen Report Team | Dec 3, 2024 | Industry News
Following TechTarget’s definitive agreement to absorb Informa Tech’s digital businesses, the two companies debuted as Informa TechTarget. Through the unification, the company seeks to bring together insights, expertise, audience scale, intent data, specialist content...
by Demand Gen Report Team | Nov 22, 2024 | Industry News
Gong, a revenue AI company, released new capabilities designed to assist organizations with capturing the right data, generating insights and driving actions to achieve greater revenue success. Specifically, the company introduced: AI Brief, which reportedly allows...
by Demand Gen Report Team | Nov 12, 2024 | Industry News
Terminus, an account-centric platform, merged into DemandScience, a B2B revenue intelligence and demand generation company. The newly combined entity will operate under the DemandScience brand and work to position itself as a global B2B revenue marketing company. With...
by Demand Gen Report Team | Nov 7, 2024 | Industry News
Openprise, a revenue operations (RevOps) data automation provider, released AI-agent Factory, a set of new AI capabilities designed to help businesses build and inject AI across their processes and workflows. Built into the Openprise RevOps Data Automation Cloud,...
