by Demand Gen Report Team | Feb 13, 2012 | Solution Spotlight
SMTP.com a global service provider of cloud-based messaging and email delivery, recently launched an email Suppression tool for its Ecosystem Service Delivery platform. The tool is designed to enhance visibility to the status and results of customers’ email...
by Demand Gen Report Team | Feb 10, 2012 | Industry News
A recent study, conducted by BtoB Magazine and commissioned by Rainmaker, identified a real opportunity in the e-commerce market, “As B2B e-commerce moves to center of the purchasing stage, B2B companies need to create a bona fide B2B store online, featuring...
by Demand Gen Report Team | Feb 10, 2012 | Industry News
“We’re proud to see DemandGen Report (DGR) flourish as a key source for professionals in the increasingly hot lead generation sector,” says Editor Andrew Gaffney. “Marketers continue to be challenged to develop a stream of unique content that helps engage...
by Demand Gen Report Team | Feb 8, 2012 | Industry News
The updated product is focused on delivering improved design functions and asset management capabilities, giving marketers optimal control over their marketing processes while executing content-based lead nurturing programs. According to Erramouspe, the company has...
by Demand Gen Report Team | Feb 7, 2012 | Demanding Views
Here is a 7-role framework to address this critical skill set. Role #1: VP of Revenue Marketing This role is the strategic leader and is laser focused on revenue results directly attributable to marketing efforts. The VP of Revenue Marketing sounds like a VP of Sales...
