by James Hickey | Feb 10, 2026 | Blog
Elfried Samba, the Co-Founder and CEO of Butterfly Effect, will be a keynote speaker at this year’s B2B Marketing Exchange (B2BMX), powered by Advertising Week Titled Building a Sexy Brand in an Unsexy Industry, Samba makes the case for human-to-human brand building...
by James Hickey | Feb 10, 2026 | News Brief
Performance TV has become the number one channel for advertising investment as marketers face growing pressure to capture attention, control costs, and prove outcomes in a rapidly changing industry, according to a report from tvScientific’s 2026 State of Performance...
by James Hickey | Feb 9, 2026 | News Brief
Bombora is expanding its B2beacon, a digital campaign measurement solution designed to address one of the sector’s biggest challenges: understanding programmatic media performance at the account and buying group level. With B2B programmatic spend projected to...
by James Hickey | Feb 9, 2026 | News Brief
G2 recently agreed to acquire the software discovery and recommendation platforms Capterra, Software Advice, and GetApp from Gartner. The acquisition brings together four of the top B2B software review platforms with complementary global audiences and datasets to...
by James Hickey | Feb 9, 2026 | Blog
Get ready for a transformative experience with the B2BMX 2026 agenda, meticulously crafted to address the most critical challenges and opportunities in modern marketing. This year’s program dives deep into cutting-edge topics, offering a forward-looking...
