by James Hickey | Jul 1, 2025 | News Brief
What is the best way to reach B2B buyers? For many, it is one that involves little or no human interaction. In a survey from Gartner, 61% of B2B buyers said that they prefer an overall rep-free buying experience. In fact, the survey of 632 B2B buyers found most buyers...
by James Hickey | Jun 30, 2025 | News Brief
Informa TechTarget and Salesloft are offering a new integration designed to help their customers build and accelerate pipeline, concentrating on efficiently identifying and effectively engaging prospects in an active buying journey. The new integration empowers...
by James Hickey | Jun 30, 2025 | News Brief
The use of artificial intelligence (AI) in having considerably impact at Salesforce, as CEO Marc Benioff said the company is accelerating its use in automating workloads. “AI is doing 30 to 50% of the work at Salesforce now” for engineering, coding and customer...
by James Hickey | Jun 26, 2025 | Blog
The wait is over! The 2025 #B2BMX Summer Camp schedule is here — a week-long online experience that invites marketing and sales executives to enjoy the art, science, sport and friendly competition of their craft. And trust us, it’s worth the hype. Hosted by #B2BMX and...
by James Hickey | Jun 26, 2025 | Case Studies
With potential buyers worldwide not able to attend a tour of facilities in person, the opportunity to hold hybrid events is growing for companies. But how can businesses replicate the in-person experience in a way that allows virtual attendees to feel as if they are...
