by James Hickey | Feb 3, 2026 | News Brief
As artificial intelligence (AI) adoption accelerates, a new survey from video platform Animoto finds marketers risk alienating audiences when AI-generated content outpaces what viewers actually want— authentic storytelling Overall, nearly 83% of consumers in the 2026...
by James Hickey | Feb 2, 2026 | News Brief
B2B tech content marketing officers (CMOs) are resetting their strategies due to the diminishing effect of traditional brand influence tactics. In a report from 3Thinkrs’ titled, ‘How to Win Influence in B2B tech: A CMO’s Marketing and Communications Playbook for...
by James Hickey | Feb 2, 2026 | Blog
Traditional funnels are imperfect. Privacy rules have changed what demand teams can actually see. And leadership still expects clear proof that marketing is driving real pipeline. This is occurring as buyer behavior keeps shifting underneath it all. Josh Baez, Sr....
by James Hickey | Feb 2, 2026 | Feature
Benedict Evans, a renowned independent analyst and thought leader in the tech industry, is set to captivate audiences at the upcoming B2BMX 2026 with his keynote, “AI Eats the World.” Known for his ability to distill complex technological trends into...
by James Hickey | Jan 29, 2026 | News Brief
Leading B2B marketing services partner Pipeline360 has launched Ads360, a next-generation advertising solution to turn B2B media investment into measurable demand and pipeline impact. Powered by the company’s intelligence layer, Ads360 unites audience intelligence,...
