by James Hickey | Jan 5, 2026 | Blog
The B2B marketing landscape isn’t just shifting; it’s being entirely rewritten. Between the rapid adoption of artificial intelligence, the evolving demands of the modern buyer, and the constant pressure to prove ROI, today’s marketers face a unique...
by James Hickey | Jan 5, 2026 | News Brief
B2B marketers head into the new year with more to spend and a renewed focus on brand visibility, according to a report from 10Fold. After several years of fluctuating spend and shifting priorities, marketers are redefining how they invest. Brand awareness has emerged...
by James Hickey | Dec 30, 2025 | Blog
Success in B2B marketing isn’t just about playing the game — it’s about playing it smarter than your competitors. The 2025 B2B Campaign Optimization Series was the go-to event for insights on AI-driven experiences, hyper-personalization, and other next-level...
by James Hickey | Dec 29, 2025 | Blog
As marketers planned for 2026, they focused on rebooting old paradigms with tomorrow’s tech and creating a new hybrid workplace not based on location, but on the impact of artificial intelligence tools. At the 13th annual webinar Strategy and Planning Series hosted by...
by James Hickey | Dec 26, 2025 | Blog
School may have been out for summer, but that didn’t mean the learning stopped! In fact, for Demand Gen Report’s inaugural Summer Camp, we explored new concepts, tactics, and creative vehicles, especially when the chaos of the year settled during the warm summer...
