by James Hickey | Apr 16, 2026 | Feature
Key Takeaways: Target specific decision-makers and hidden stakeholders instead of relying on broad account-level outreach. Eliminate sales latency by synchronizing marketing and sales efforts to deliver personalized educational content at the precise moment of need. ...
by James Hickey | Apr 15, 2026 | News Brief
Key Takeaways: Global IT spending is projected to reach $4.96 trillion in 2026, with enterprise investments making up nearly all of it AI-driven advancements are fueling growth in IT hardware investments, particularly in servers, components, and data center...
by James Hickey | Apr 15, 2026 | Feature
Key Takeaways: Branch’s Adam Landis AI details how AI-search delivers fewer but higher-intent users, requiring marketers to shift focus from quantity to quality in funnel management. Coexistence of AI search and traditional SEO is expected, with both channels...
by James Hickey | Apr 14, 2026 | News Brief
Key Takeaways Demandbase AI centralizes go-to-market execution by using proprietary Context Intelligence to filter out market noise and align account signals with pipeline goals. The launch features new tools like a conversational Site Customization Agent and an...
by James Hickey | Apr 14, 2026 | Blog
Key Takeaways: Participate in the B2B Marketing Benchmark Survey to gain early access to actionable insights and data-driven strategies that can optimize your campaigns and keep you ahead in the competitive landscape. Contribute your expertise to shape the future of...
