by James Hickey | Apr 20, 2026 | News Brief
Key Takeaways: 96% of B2B companies are invisible in AI-driven buyer discovery, appearing only in late-stage queries. AI visibility requires structured data, authority signals, and proactive management of AI crawlers and community sentiment. 2X, a subscription-based...
by James Hickey | Apr 20, 2026 | News Brief
Key takeaways: B2B marketers are shifting from acquiring new tools to integrating existing MarTech stacks for better performance. AI adoption is accelerating but often lacks strategic direction, leading to inefficiencies. Digital.Marketing recently provided a...
by James Hickey | Apr 20, 2026 | Blog
Key Takeaways: Participate in the B2B Marketing Benchmark Survey to gain early access to actionable insights and data-driven strategies that can optimize your campaigns and keep you ahead in the competitive landscape. Contribute your expertise to shape the future of...
by James Hickey | Apr 16, 2026 | News Brief
Key Takeaways: 82% of companies use formal software for incentive compensation, but only 33% have automated processes. AI is reshaping compensation design, with 81% of companies using AI in some capacity. New research released April 16 from CaptivateIQ shows that...
by James Hickey | Apr 16, 2026 | News Brief
Key takeaways: 5W PR’s program integrates PR, SEO, and content strategies to enhance B2B lead generation and brand influence. Tailored solutions focus on bridging PR narratives with digital performance for measurable success. 5W PR recently introduced a new...
