by James Hickey | Jun 11, 2026 | News Brief
Key Takeaways 2X’s acquisition of Knownwell positions the company as a human-agentic GTM services provider by combining AI engineering, commercial intelligence, and global delivery capabilities. The deal strengthens 2X’s ability to help B2B organizations unify data,...
by James Hickey | Jun 11, 2026 | Feature
Key Takeaways: Strong GTM plans start with alignment across product, sales, and marketing before campaigns or launch calendars are built. AI can speed up persona development, messaging, and planning, but only when marketers provide strong structure, context, and...
by James Hickey | Jun 10, 2026 | News Brief
Key Takeaways: LinkedIn is now a strategic source for AI-generated answers, ranking second overall in citation share behind YouTube across 9.5 million citations from six major AI platforms. Roughly 75% of LinkedIn citations came from individual member profiles and...
by James Hickey | Jun 10, 2026 | News Brief
Key Takeaways Nearly half of U.S. consumers say GenAI is making content quality worse, signaling a growing trust gap and higher expectations for credible, recognizable brand content. Gartner’s findings suggest CMOs are shifting spend toward digital acquisition, but...
by James Hickey | Jun 10, 2026 | Blog
Key Takeaways: B2B marketers can use browser and OEM advertising to reach decision-makers in high-intent moments during the 2026 World Cup, before they search. Campaigns should align with tournament phases, localize messaging by region and use device-level placements...
