by James Hickey | Apr 23, 2026 | Case Studies
Key Takeaways RTIC Outdoors achieved 11% B2B growth using Anteriad Growth Accelerator’s data-driven marketing. Incrementality testing and channel orchestration drove measurable revenue impact. Expanding sales to a B2B customer requires a different marketing...
by James Hickey | Apr 22, 2026 | News Brief
Key Takeaways: Canva’s acquisition of Simtheory and Ortto enhances its AI capabilities, enabling end-to-end marketing lifecycle management. The move positions Canva as a leader in AI-driven marketing automation, integrating design, collaboration, and customer...
by James Hickey | Apr 22, 2026 | Feature
Key takeaways: Outcomes Rocket’s Saul Marquez detailed the importance of aligning sales and marketing teams with shared KPIs and clear ownership improves GTM success. The State of Account-Based Marketing report promoted operationalizing AI around real revenue...
by James Hickey | Apr 21, 2026 | News Brief
Key takeaways: 44% of B2B SaaS companies score below 50 in AI visibility, with significant gaps in mention frequency. Companies with perfect sentiment scores need better distribution to improve AI-assisted buyer recognition. As B2B marketers work to be recognized in a...
by James Hickey | Apr 21, 2026 | News Brief
Key takeaways: Content marketing roles are polarizing between hands-on creators and senior growth leaders. Data literacy and storytelling are now top-tier requirements for content professionals. A recent Semrush job listings study shows content roles polarizing...
