by James Hickey | Dec 11, 2025 | News Brief
Salesforce is expanding its Data 360 portfolio, integrating with Informatica to enhance the quality of core business data and enrich MuleSoft with real-time signals. Officials said the collaboration moves beyond simple data integration to create a unified engine that...
by James Hickey | Dec 10, 2025 | Blog
Many B2B marketers are operating in a data vacuum, making critical decisions without a clear view of what “good” actually looks like. They are the strategic architects of their company’s growth engine, but they’re building without a blueprint....
by James Hickey | Dec 10, 2025 | Feature
The growing impact of artificial intelligence (AI) was the story of 2025. The MarTech industry was no different as B2B marketers increasingly relied on and piloted different ways to incorporate them into their workflows At the forefront of this usage were AI agents...
by James Hickey | Dec 9, 2025 | News Brief
Madison Logic is expanding its ABM Connected TV (CTV) and ABM Audio Advertising channels globally, delivering a major evolution in how enterprise brands connect with buying committees worldwide. The expansion, part of Madison Logic’s ABM portfolio, removes typical...
by James Hickey | Dec 9, 2025 | Blog
With registration now open for B2BMX 2026, we want to provide you with the reason to attend the conference. B2BMX 2026, powered by Advertising Week, brings together a highly curated and diverse collective of the most influential professionals shaping the future of B2B...
