by James Hickey | May 18, 2026 | News Brief
Key Takeaways The Idea Grove survey found only 2% of consumers would buy from an unfamiliar brand based only on an AI recommendation, while 98% take extra steps to verify it. Google search, customer reviews, press coverage, and brand longevity remain key trust signals...
by James Hickey | May 18, 2026 | News Brief
Key Takeaways: Intentsify made more than 700 pre-built B2B audience segments available directly in major DSPs, including The Trade Desk and Google DV360, helping marketers activate data faster within existing media buying workflows. The expansion includes more than 90...
by James Hickey | May 18, 2026 | Feature
Key Takeaways Madison Logic CEO Keith Turco said AI can speed execution, but its value depends on the quality of the data behind it and the human judgment used to validate and apply insights. Madison Logic is betting that a mix of intelligent data, media activation...
by James Hickey | May 14, 2026 | News Brief
Key Takeaways: Circana’s research shows Connected TV (CTV) is evolving into a commerce-enabled channel, delivering 15% higher ROAS than linear TV and 21% higher than short-form video. With 75% of U.S. households using ad-supported streaming, marketers need shared...
by James Hickey | May 14, 2026 | Feature
Key Takeaways: LinkedIn’s Ty Heath session at B2BMX 2026 was focused on B2B deals stalling because buying groups lack collective confidence, not because a competitor wins; marketers need to solve buyability by reducing hidden friction. AI-driven research, larger...
