by James Hickey | May 7, 2025 | Feature
In 2025, 89% of businesses are using video as a marketing tool as it increases engagement and has a high ROI compared to other initiatives. Video has been a buzzword in marketing for years, and today brands are using it to carve out devoted followings on social...
by James Hickey | May 6, 2025 | News Brief
Pipeline360’s 2025 State of B2B Pipeline Growth survey found why top-performing marketing teams are excelling as well as uncovering the biggest challenges facing B2B marketers. Economic uncertainty is the biggest challenge, cited by 45% as their primary concern,...
by James Hickey | May 5, 2025 | News Brief
Siemens Digital Industries Software recently announced its intention to acquire Wevolver. The deal will expand Siemens audience reach, enhancing the Supplyframe product portfolio, and combining digital marketing and integrated campaign programs that include...
by James Hickey | May 1, 2025 | News Brief
Blackthorn has launched a suite of advanced event capabilities that empower planners to drive engagement and show impact from their system of record. Blackthorn, the leading Salesforce-native event management platform that allows event operators to run their entire...
by James Hickey | May 1, 2025 | Case Studies
As companies expand, they can struggle to keep up with the demand for automated data analysis. The business relied on ineffective systems to track customer interactions, manage sales, and execute targeted marketing strategies. Without real-time sales insights, Chassis...
