by Kelly Lindenau | Oct 27, 2022 | Industry News
Inriver, a SaaS company, released inriver Channel Insights, a new digital shelf analytics (DSA) capability designed to enable all users of inriver’s product information management (PIM) solution to experience the power of DSA via self-service...
by Kelly Lindenau | Oct 26, 2022 | Blog
One of the biggest mistakes one could make on Halloween is leaving out a candy bowl encouraging trick-or-treaters to “please take one” because, well… But we want the B2B Marketing Exchange to be the coolest house on the block, so we’re willing to make that...
by Kelly Lindenau | Oct 24, 2022 | Industry News
&Open, a gifting platform, released its new On-Demand marketplace, which is curated to help businesses gift instantly and pay as they go. Unlike &Open’s enterprise offering, On-Demand allows SMBs to sign up immediately and send a gift within seconds...
by Kelly Lindenau | Oct 24, 2022 | Industry News
Intentsify, an intelligence activation platform, expanded its executive team by hiring Anudit Vikram as Chief Product Officer and General Manager, Digital. In his role, Vikram will oversee the company’s product lines, drive the strategy and execution of...
by Kelly Lindenau | Oct 21, 2022 | Demanding Views
Any job involves putting yourself out there and taking risks. In marketing, where practitioners move between art and science, this is especially true. The risks are calculated carefully, but the outcome isn’t guaranteed. After almost 20 years in this field, I...
