by Kelly Lindenau | Mar 28, 2022 | Industry News
Calendly, an online appointment scheduling platform, revealed new browser extensions for Chrome and Firefox to enable users to schedule meetings through LinkedIn messaging. Through the integration, Calendly seeks to optimize the scheduling experience and remove...
by Kelly Lindenau | Mar 28, 2022 | Blog
While the digital marketing evolution was happening quickly prior to Covid-19, the pandemic accelerated the transition as the WFH landscape was mainstreamed and marketers had no choice but to target buyers with digital advertising. And while I fully acknowledge that...
by Kelly Lindenau | Mar 25, 2022 | Demanding Views
It’s time I come out and say something that you might find contradictory to my advocacy of account-based experience (ABX): Marketing qualified leads (MQLs) aren’t the enemy. In fact, they can even be used effectively alongside account-based metrics in a...
by Kelly Lindenau | Mar 23, 2022 | Blog
Keeping up with the changing buyer’s journey isn’t easy — but you already knew that. Aside from privacy concerns and cookie phase-outs, perhaps one of the most challenging elements is the rise of buying committees. With more than a third (68%) of buyers...
by Kelly Lindenau | Mar 21, 2022 | Industry News
PFL, a hybrid experience company, teamed up with Iterable, a customer experience platform, to provide users with the tools needed to orchestrate omnichannel direct mail campaigns. Iterable helps brands leverage all pieces of customer data to create individualized...
