by Kelly Lindenau | Nov 19, 2021 | Demanding Views
With third-party cookies on the outs and new privacy policies on the horizon, B2B and B2C companies alike are reassessing how they understand their audiences. But as marketers shift their focus from strictly demand generation to the mass collection of first-party...
by Kelly Lindenau | Nov 19, 2021 | Financial News
Mediafly, a sales enablement technology provider, generated an additional $10 million in growth capital, bringing its total 2021 funding to $35 million. The company plans to invest the capital in its interactive content, value selling and revenue intelligence...
by Kelly Lindenau | Nov 17, 2021 | Industry News
Trendline Interactive, a digital marketing agency and consultancy, unified its services with marketing agency LeadMD under the brand Shift Paradigm. The unification seeks to amplify each organization’s individual strengths and cement the company’s...
by Kelly Lindenau | Nov 16, 2021 | Industry News
ON24, a virtual events platform, integrated with HubSpot, a CRM platform, and is now listed in the HubSpot App Marketplace to help provide sales and marketing teams with a more complete view of prospect- and customer-facing activities across digital and...
by Kelly Lindenau | Nov 16, 2021 | Industry News
TechTarget, Inc., a purchase intent data and services provider, enhanced its Priority Engine platform to provide streamlined access to new sources of real account and prospect-level purchase intent data in a fresh interface. Priority Engine is designed to help provide...
