by Kelly Lindenau | Jan 8, 2025 | Blog
There’s a “confidence gap” between executives and entry-level marketers: 55% of executives are strongly confident in AI’s creative capabilities, while only 33% of entry-level professionals said the same. These findings were revealed in “The State of Generative AI in...
by Kelly Lindenau | Jan 8, 2025 | Feature
In 2024, AI adoption surged to 90% — and following that rapid onboarding, 76% of marketers are optimistic about AI’s future. As AI completes its shift from a novel concept to an actual tool with real impact, Corbett Drummey, VP of Brand Collaboration for creative...
by Kelly Lindenau | Jan 6, 2025 | Industry News
Marketbridge, an integrated growth consultancy and marketing firm, completed its first EMEA acquisition by incorporating April Six, a global marketing and PR group, into its portfolio. Through the acquisition, Marketbridge plans to accelerate the delivery of...
by Kelly Lindenau | Dec 31, 2024 | Feature
Staying ahead in B2B sales and marketing requires keeping up with the latest trends and strategies, but finding the right resources can be a challenge. To make it easier, we dove into our analytics and compiled a list of our five most-read articles, which offer a...
by Kelly Lindenau | Dec 26, 2024 | Feature
Just a couple years ago, Devin McDonnell, Executive Producer of Devenio Podcasts, found himself pitching the value of podcasting and videos to businesses. Now, his position has shifted from education to adoption, as he helps marketers turn podcasting from a “passion”...
