by Kelly Lindenau | Jan 30, 2024 | Blog
Personalization is paramount when it comes to catching the eye of top accounts in today’s crowded digital landscape, but collecting buyer-related information has become somewhat of a minefield for marketers as the list of privacy laws grows longer each year. The...
by Kelly Lindenau | Jan 30, 2024 | Industry News
Integrate, a B2B marketing demand management platform, released its Performance Center, an AI-driven insight engine created to identify gaps in buying groups, optimize media partnerships and enable a better understanding of cross-channel marketing results. ...
by Kelly Lindenau | Jan 26, 2024 | Demanding Views
The concept of data-driven marketing promotes the idea that more information leads to better results. But while data is certainly crucial to informing impactful marketing strategies in the digital age, focusing on the wrong numbers is deeply counterproductive. And...
by Kelly Lindenau | Jan 25, 2024 | Industry News
SnapLogic, an integration platform as a service (iPaaS) provider, unveiled the GenAI Builder, which the company claims is the world’s first no-code generative AI application development product for enterprise applications and services. Compatible with both...
by Kelly Lindenau | Jan 25, 2024 | Industry News
Snowflake, a data cloud company, welcomed Brad Burns as its new Chief Communications Officer (CCO). In his role, he’ll be responsible for the company’s communications strategy as Snowflake continues to grow and scale. Previously, Burns served as CCO at...
