by Kelly Lindenau | Jul 26, 2023 | Financial News
HumanFirst, a low-code data productivity suite, securedCA$5 million in seed funding. The total amount was accumulated over the course of three smaller, safe-note financing rounds and led by Panache Ventures with participation from other venture firms and angel...
by Kelly Lindenau | Jul 18, 2023 | Industry News
ARInsights, a SaaS platform for managing analyst and B2B influencer relations programs, added enterprise software and technology review data from review platforms G2 and PeerSpot to its Premium Content solution. With the new inclusions, Premium Content...
by Kelly Lindenau | Jul 18, 2023 | Industry News
People.ai, an enterprise revenue intelligence provider, collaborated with Microsoft to integrate its AI-driven insights with Microsoft Sales Copilot to help sellers measure and visualize stakeholder engagement, generate persona specific emails and understand...
by Kelly Lindenau | Jul 18, 2023 | Blog
The “Barbie” movie’s marketing is everything — and B2B is just Ken. Through a combination of paid and unpaid opportunities, the movie’s marketing team successfully immersed the world in hot pink through an all-encompassing brand awareness campaign....
by Kelly Lindenau | Jul 18, 2023 | Demanding Views
2023 data tells us that 63% of organizations are preparing for a merger or acquisition deal this year and, in a fragmented B2B market, this trend seems likely to continue for years to come. When executing mergers and acquisitions (M&A), increasing value for...
