by Kelly Lindenau | Jun 12, 2023 | Demanding Views
If I had a proverbial penny for every time someone talked about misalignment between sales and marketing, I’d be living in the Cayman Islands. It’s not bad that this is such a common topic; B2B organizations should notice and improve it. But while this...
by Kelly Lindenau | Jun 8, 2023 | Industry News
Salesforce introduced its latest generative AI product offerings at its 2023 Connections Conference, which includes the release of Marketing GPT. The AI solution is designed to help marketers automatically generate personalized emails, smarter audience segments and...
by Kelly Lindenau | Jun 8, 2023 | Industry News
At Salesforce’s 2023 Connections Conference, Conversica revealed an expanded partnership with Salesforce by integrating its generative AI-driven conversational platform with Salesforce Marketing Cloud to help marketers create an active dialogue. The...
by Kelly Lindenau | Jun 5, 2023 | Industry News
NetLine, a content marketing and lead generation company, launched INTENTIVE, which the company claims is the only buyer-level intent platform that delivers real-time insights into prospects that are actively expressing intent within a B2B account. INTENTIVE analyzes...
by Kelly Lindenau | Jun 2, 2023 | Demanding Views
As a marketing communications director for Silicon Valley startups, I’ve worked on a dozen or more marketing product launches over the past few years. Releasing new product features to market is an intrinsic and vital part of the startup journey. The engineering...
