by Kelly Lindenau | May 16, 2023 | Industry News
Quick Scoop: People.ai enhanced its account planning application through an AI-driven application called AccountGPT. AccountGPT leverages generative AI and large language models to auto-complete sections of account plans by populating data from publicly available...
by Kelly Lindenau | May 12, 2023 | Demanding Views
B2B marketers are accustomed to seeing their sales pipeline increase with demand-focused marketing. And while that works in the short term, it fails to have staying power — the kind that grows revenue and accelerates sales years into the future. As a result, many...
by Kelly Lindenau | May 12, 2023 | Industry News
Quick Scoop: MRP hired Christopher Rack as its new CEO. Rack previously held the position of Chief Revenue Officer at DemandScience. As CEO, Rack plans to help expand MRP’s growth. MRP, a provider of account-based technology and solutions, appointed Christopher...
by Kelly Lindenau | May 11, 2023 | Industry News
Quick Scoop: Outreach partnered with HubSpot to help mutual customers efficiently prospect, manage and close deals. Reported benefits of the integration include eliminating manual data entry and ensuring sales teams are leveraging up-to-date customer information....
by Kelly Lindenau | May 10, 2023 | Industry News
Quick Scoop: DemandScience debuted ReplyForce, a new tool designed to optimize and refine email campaigns. ReplyForce will deliver 100 free contacts matched to users’ ideal customer profiles once a month. Additionally, ReplyForce will supply customizable...
