by Kelly Lindenau | May 10, 2023 | Blog
To MQL, or not to MQL — that is the question. Over the past year, the industry’s narrative toward MQLs has shifted: It went from the golden goose of marketing to an allegedly inefficient way of driving leads. However, a new perspective is emerging...
by Kelly Lindenau | May 9, 2023 | Industry News
Quick Scoop: Factoreal revealed four new AI-powered email marketing capabilities. The new features include Smart Headings, Smart Buttons, an Image Generator and a Text Generator. The new capabilities seek to help marketers better personalize email campaigns....
by Kelly Lindenau | May 8, 2023 | Industry News
Quick Scoop: Contentful enhanced its composable content platform through a series of releases. The new features seek to help teams deliver consistent content across channels and better collaborate with internal team members. Specifically, the offerings include...
by Kelly Lindenau | May 5, 2023 | Demanding Views
CEOs continue to focus on customer acquisition, retention and engagement as their respective function leaders face more fallout from challenging economic headwinds. Marketing leaders are a key contributor to this activity, as they generate and shape demand for...
by Kelly Lindenau | May 5, 2023 | Industry News
Quick Scoop: Mindtickle acquired Digital Sales Room provider Enable Us. Digital Sales Rooms are designed to provide buyers with a singular link that’s filled with relevant content. Through the acquisition, sellers can now access content from Mindtickle’s...
