by Kim Zimmermann | Feb 26, 2013 | Demanding Views
By Richard Hill, VP & Practice Lead for Marketing Automation, Quarry Integrated Communications As a modern marketer, your task is not about “going mobile.” Not anymore. The question now is,“What’s the best way to get there?” A new technique called Responsive...
by Kim Zimmermann | Feb 25, 2013 | Industry News
HubSpot released LinkTally, a new tool to calculate how many times a link has been shared across Twitter, Google+, Facebook and LinkedIn. According to a blog post by the tool’s creator, HubSpot’s Social Media Scientist Dan Zarrella, LinkTally can help B2B...
by Kim Zimmermann | Feb 22, 2013 | Industry News
HubSpot increased its revenue, customer count and number of employees in 2012, according to the marketing automation firm’s financial report. ExactTarget also reported strong Q4 and 2012 results, with revenue of $292.3 million in 2012, a 41% increase compared to...
by Kim Zimmermann | Feb 21, 2013 | Industry News
Demandbase, the B2B targeting and personalization platform, launched Technology Targeting, a new feature of Demandbase Company-Targeted Advertising that enables advertisers to target and personalize display ads to business audiences based on the technologies they have...
by Kim Zimmermann | Feb 20, 2013 | Industry News
Marketing has traditionally been viewed as a cost center – money goes in, but it has been hard to measure the actual return on the investment. Marketers have been accustomed to speaking the language of clicks, page views, email open rates and other metrics, yet...
