by Kim Zimmermann | Jan 17, 2013 | Industry News
The ROI Customer Lifecycle Marketing system from Right On Interactive, a customer lifecycle marketing company, now enables marketers to score the Twitter activity of prospects and customers and use the data to nurture leads, increase engagement and strengthen customer...
by Kim Zimmermann | Jan 16, 2013 | Industry News
Bulldog Solutions and Full Circle CRM plan to jointly develop a Revenue Performance Solution for Salesforce.com that is expected to tie together the critical components needed to measure revenue performance. The new offering will combine the Revenue Performance...
by Kim Zimmermann | Jan 16, 2013 | Solution Spotlight
Bonfire from Couch & Associates is a hosted and managed marketing automation solution that allows marketers to establish and maintain a dialog with prospects over time as they evolve from being passively interested to actively searching to fully engaged and ready...
by Kim Zimmermann | Jan 16, 2013 | Demanding Views
By Peter Gracey, COO and Co-Founder, AG Salesworks I’ve been doing some call monitoring recently and it has opened my eyes to an opportunity to really help my team pass more leads that close. We believe you can break qualification questions into two buckets. The...
by Kim Zimmermann | Jan 15, 2013 | Industry News
Vidyard, a video marketing platform for business, has expanded its reach into the marketing automation arena with the launch of its integration with HubSpot to provide video marketing analytics. The company began integrating with Eloqua late last year. The Vidyard...
