by Kim Zimmermann | Feb 19, 2014 | Industry News
The growth of Big Data has not gone unnoticed by B2B marketers. In an annual study from Infogroup Targeting Solutions, 54% of marketers said they have already invested in Big Data. Up to 30% of marketers said they plan to invest in Big Data for the first time in the...
by Kim Zimmermann | Feb 18, 2014 | Industry News
Madison Logic, a provider of intent data solutions for B2B marketers and publishers, has entered a partnership with BNZSA, a direct marketing agency, which will help deliver Madison Logic’s Content Consumption Monitoring Program (CCM) and Email Segment Builder...
by Kim Zimmermann | Feb 18, 2014 | Industry News
In an effort to drive channel engagement and loyalty, DataGravity, a start-up created to help “turn data into information,” has launched a new program that will offer partners insider access into the company’s solution. DataGravity is in the process...
by Kim Zimmermann | Feb 18, 2014 | Solution Spotlight
The atEvent Card Scanner App enables users to capture lead data at trade shows and expos without having to manually enter information. The atEvent Card Scanner App enables users to capture lead data at trade shows and expos without having to manually enter...
by Kim Zimmermann | Feb 18, 2014 | Demanding Views
By Neil Hartley, VP Sales and Marketing, Boulder Logic When used optimally throughout the sales cycle, reference assets can support the sales process and ultimately improve deal close rates. Despite the benefits, about 80% of B2B material produced by marketing for...
