by Kim Zimmermann | Oct 4, 2013 | Industry News
Demand generation strategy firm ANNUITAS recently acquired Get Me In The Inbox, an email deliverability and privacy compliance firm, to expand its services for enterprise clients. ANNUITAS is now offering email deliverability, privacy and compliance services as...
by Kim Zimmermann | Oct 3, 2013 | Industry News
Leadspace launched a new release of its SaaS-based social lead targeting solution that integrates with Marketo to automate the lead qualification process. Leadspace is designed to help marketers quickly identify targeted leads across numerous data sources, including...
by Kim Zimmermann | Oct 1, 2013 | Industry News
It is clear that marketers can no longer treat all prospects alike, as sending out the same email to everyone no matter who they are or where they are in the buying cycle is not likely to yield stellar results. While the ultimate goal is to make a sale, it is becoming...
by Kim Zimmermann | Oct 1, 2013 | Solution Spotlight
The latest version of SalesFUSION’s cloud-based marketing automation software includes advanced prospect nurturing, sales enablement and event management tools. The latest version of SalesFUSION’s cloud-based marketing automation software includes advanced...
by Kim Zimmermann | Oct 1, 2013 | Demanding Views
By Tim Riesterer, Chief Strategy and Marketing Officer, Corporate Visions As a marketer, you aren’t really in the business of demand generation. You’re actually in the business of “change generation.” Every day, you’re asking your target audience to...
