by Kim Zimmermann | Sep 25, 2013 | Solution Spotlight
StreamSend, an email marketing service provider and creator of the social marketing tool suite StreamSend Share 2.0, now offers businesses the opportunity to email their social shares automatically, increasing engagement, news feed visibility and traffic. StreamSend,...
by Kim Zimmermann | Sep 25, 2013 | Demanding Views
By Toyin Adon-Abel Jr., Marketing Operations Manager, The Pedowitz Group The importance of lead nurturing can’t be overstated. According to Forrester Research, companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost. By Toyin...
by Kim Zimmermann | Sep 24, 2013 | Industry News
Email is still a top touch point for all B2B marketing strategies, yet even the most subtle nuances can impact whether an email gets opened, or whether it is simply “dead on arrival.” According to new research from Kentico, a web content and customer experience...
by Kim Zimmermann | Sep 23, 2013 | Industry News
Adobe unveiled a new dynamic tag management capability for Adobe Marketing Cloud to streamline the process for tagging content to be measured and optimized across web properties. The new functionality provides marketers flexibility and control to quickly implement...
by Kim Zimmermann | Sep 23, 2013 | Industry News
Outsell, a digital marketing Software-as-a-Service (SaaS) company, released Outsell Social, which is designed to help dealers engage with customers and prospects across popular social networks through the use of data and behavioral analytics. Outside Social has four...