by Kim Zimmermann | Sep 19, 2013 | Industry News
ExactTarget debuted the Salesforce ExactTarget Marketing Cloud, which will unite ExactTarget’s email, mobile, web, marketing automation, analytics and platform capabilities with social marketing products from Salesforce.com, including Buddy Media, Radian6 and...
by Kim Zimmermann | Sep 19, 2013 | Industry News
SAVO Group launched its latest software-as-a-service product suite that includes CRM Opportunity Pro, a new offering that integrates with CRM systems to provide opportunity-specific sources for salespeople. The suite is designed to equip sales teams to have more...
by Kim Zimmermann | Sep 18, 2013 | Industry News
While the reports of the death of email have been greatly exaggerated, marketing emails are in danger of being buried in the graveyard known as the “spam” folder. There have been a number of developments in recent months that have made it harder for marketing emails...
by Kim Zimmermann | Sep 18, 2013 | Industry News
Cloudwords, a cloud-based translation management application, is integrated with Marketo to streamline multilingual content creation and delivery of global marketing campaigns. The integration will enable users to significantly accelerate and simplify the process of...
by Kim Zimmermann | Sep 17, 2013 | Demanding Views
By Michael Litt, CEO and Co-founder, Vidyard After investing in video marketing content, you don’t want prospects becoming distracted with the latest viral video of a squirrel on a jet ski, or worse, your competitor’s content. So what should you do? Having...
