by Kim Zimmermann | Sep 12, 2013 | Industry News
The Pedowitz Group, a revenue marketing agency, is expanding its practice with the introduction of a Creative Services offering. The agency’s Creative Services include web, interactive media, responsive mobile design, graphic design and branding, as well as...
by Kim Zimmermann | Sep 10, 2013 | Industry News
Cloud-based marketing automation solutions have been making headway for quite some time, but the technology got a serious boost earlier this year when Salesforce.com and Oracle shocked industry analysts by signing a nine-year partnership to integrate their systems for...
by Kim Zimmermann | Sep 10, 2013 | Demanding Views
By Craig Nelson, Founder and Principal, Sales Enablement Group In my previous Demanding Views column, I talked about delivering on the promise of sales enablement (SE). This installment will continue on the topic of SE, with a focus on mapping out the sales enablement...
by Kim Zimmermann | Sep 10, 2013 | Solution Spotlight
Salesvue’s Prospecting-to-Pipeline automation solution is designed to optimize the sales team’s prospecting efforts by leveraging data from Salesforce.com. Salesvue’s Prospecting-to-Pipeline automation solution is designed to optimize the sales...
by Kim Zimmermann | Sep 10, 2013 | Industry News
Lead Liaison, a revenue generation software provider, has upgraded its Lead Management Automation (LMA) platform to include real-time event triggers known as Sparks. Sparks are automated responses that can trigger a series of actions in a variety of ways. For example,...
