by Kim Zimmermann | Aug 28, 2013 | Demanding Views
By Adam Needles, Chief Strategy Officer, ANNUITAS A recent CEB Marketing Leadership Council study noted, “[W]e see B2B companies looking to apply process rigor, automation and performance measurement tools across the full demand side of their businesses, just as...
by Kim Zimmermann | Aug 28, 2013 | Industry News
Revenues for B2B marketing automation systems will grow 50% to reach $750 million in 2013, according to Raab Associates’ recently released B2B Marketing Automation Vendor Selection Tool (VEST) report. The 50% growth rate is lower than the 2012 rate of 54%,...
by Kim Zimmermann | Aug 28, 2013 | Solution Spotlight
Marketing Advocate’s Through-Partner Marketing Automation (TPMA) solution helps vendors, manufacturers, brands and associations extend omnichannel marketing, lead management, lead scoring, analytics and more to partners and resellers. Marketing Advocate’s...
by Kim Zimmermann | Aug 27, 2013 | Industry News
To drive awareness and engage prospects, B2B marketers are implementing a mix of inbound and outbound marketing techniques. During a recent webinar, titled: Connecting With More Leads Via Inbound & Outbound, Lee Odden, CEO of TopRank Online Marketing, and...
by Kim Zimmermann | Aug 26, 2013 | Industry News
Small business marketers are looking for help in addressing a number of pain points, including choosing the right sales and marketing tools, building automated sales and marketing processes and developing appropriate content. These are some of the findings of a...
