by Kim Zimmermann | Aug 20, 2013 | Industry News
Brainshark has launched VideoSync, a Brainshark On-Demand feature that incorporates video into standard slide presentations. VideoSync can be used to display video clips of subject matter expert commentary, pre-recorded product demos and executive speeches alongside...
by Kim Zimmermann | Aug 19, 2013 | Industry News
ActiveCampaign, an email marketing software provider, announced its users could now manage up to 2,500 contacts for free. According to a company press release, this is a “tenfold increase” over the previous number. The company has also added full access to other...
by Kim Zimmermann | Aug 16, 2013 | Industry News
CallidusCloud reported total revenue of $25.9 million for the second quarter, an increase of 9% over the same period in the prior year. “In the quarter we added 183 net new subscription logos, up 25% year over year, and generated $5.2 million of cash from operations,”...
by Kim Zimmermann | Aug 15, 2013 | Industry News
BrightEdge, a content marketing platform vendor, released its Mobile Share study that revealed that smartphone users have much lower conversion rates than those viewing content on other devices. Desipite a 125% increase in mobile traffic, users accessing content on...
by Kim Zimmermann | Aug 14, 2013 | Industry News
For many marketers, lead nurturing still consists of drip email campaigns that spit out the same series of messages to everyone no matter who they are or where they are in the buying cycle. Progressive B2B marketers are moving toward lead nurturing campaigns that...
