by Kim Zimmermann | Jul 25, 2013 | Industry News
Video marketing platform Vidyard has launched a new app for HootSuite within the company’s App Directory. The Vidyard app was created to help address the need for video marketing enablement in social media, according to company representatives. On the heels of...
by Kim Zimmermann | Jul 24, 2013 | Industry News
Plotting a digital marketing strategy can prompt even some of the savviest B2B marketers to ask for directions. Gartner recently unveiled its digital marketing transit map to provide a framework for marketers to develop a strategy, improve operations and plan...
by Kim Zimmermann | Jul 23, 2013 | Solution Spotlight
CampaignCore was created to help ensure partners and affiliates are equipped and prepared to plan and execute campaigns on the local level. Created by Averetek, the engine was designed to tailor campaigns and assets in 17 languages, helping to meet the diverse needs...
by Kim Zimmermann | Jul 23, 2013 | Demanding Views
By Todd Davison, CEO, Demand Frontier One of the many things I’ve enjoyed over the past 10 years in our industry is the ever-evolving definition of marketing. We’ve gone through concepts such as lead generation, demand generation, revenue performance and...
by Kim Zimmermann | Jul 23, 2013 | Industry News
SalesMail, an email marketing firm, chose LeadFormix, the marketing automation solution from Callidus Software, to automate campaign activities. Among other features, LeadFormix enables employee collaboration, data sharing, and actionable metrics from consumer...
