by Kim Zimmermann | Jul 22, 2013 | Industry News
A commissioned study conducted by Forrester Consulting on behalf of Silverpop reveals that behavioral data remains a largely untapped marketing asset. Forrester found that only 45% of marketers collect and consolidate behavioral data within a single, integrated...
by Kim Zimmermann | Jul 19, 2013 | Industry News
ExactTarget has opened HubExchange, a marketplace featuring a variety of partner apps, ranging from web conferencing and event registrations to QR code activation and Facebook ad retargeting. HubExchange kicked off with more than 50 apps, including offerings from...
by Kim Zimmermann | Jul 18, 2013 | Industry News
Salesforce.com introduced Salesforce Sales Performance Accelerator, a tool that combines the company’s Sales Cloud with targeted lead and customer data from Data.com. The new application also includes coaching and feedback tools available in Work.com. B2B firms...
by Kim Zimmermann | Jul 17, 2013 | Industry News
Vertical-based marketing offers a huge opportunity for growth, but it requires a deep understanding of a particular business segment that goes beyond simply adding a few “insider” phrases to generic content. With careful positioning around a benefit statement for a...
by Kim Zimmermann | Jul 17, 2013 | Solution Spotlight
Get Smart Content offers a dynamic personalization solution that enables marketers to engage anonymous web site visitors with unique content based on their digital body language — including keyword searches, location, content interests, frequency of visits, previous...
