by Kim Zimmermann | Jun 21, 2013 | Industry News
Adaptive Computing, a cloud computing provider selling to Global 2000 clients, was looking for a more efficient way to get leads from its web forms and trade shows into the sales pipeline. The company had recently migrated to Salesforce.com for its CRM software and...
by Kim Zimmermann | Jun 19, 2013 | Industry News
Leads360, a provider of cloud-based intelligent sales automation solutions, announced that the company has changed its name to Velocify. Nick Hedges, CEO of Velocify, told Demand Gen Report that the rebranding more accurately reflects the vendor’s mission to...
by Kim Zimmermann | Jun 19, 2013 | Industry News
Deciphering online buying patterns and regaining control of the sales cycle were just a few of the topics covered as executives from GrowthFusion, DemandGen International and BrightTalk shared strategies for harnessing online buyer behavior at BrightTalk’s 2013...
by Kim Zimmermann | Jun 18, 2013 | Demanding Views
By Brian Vass, VP of Marketing, Qvidian We read about it all the time — sales and marketing alignment is a struggle for many organizations. According to Forrester Research, only 8% of B2B companies say they have tight alignment between sales and marketing. How...
by Kim Zimmermann | Jun 18, 2013 | Solution Spotlight
SimplyCast, a platform-as-a-service marketing solution provider, released 360 Automation Manager. The multi-channel marketing platform is a web-based solution designed to create, track and deliver targeted online marketing campaigns such as email, survey, event,...
