by Kim Zimmermann | Jun 18, 2013 | Industry News
Vidcaster, a provider of video marketing solutions, has announced an integration with Marketo that enables users to capture and score lead behavior with any video player embedded on a web site and funnel that data into Marketo’s marketing automation platform....
by Kim Zimmermann | Jun 17, 2013 | Industry News
Industry observers speculate that Salesforce.com is taking a more adversarial stance toward some competing marketing automation vendors in the wake of its announced plans to acquire ExactTarget. Marketo was slated to have a booth and a speaking slot at a Salesforce...
by Kim Zimmermann | Jun 13, 2013 | Industry News
Extraprise’s lead nurturing campaign was named finalist for the 2013 Stevie Award for Business-to-Business Marketing Campaign of the Year — Business Services and Diversified Services. The revenue optimization solution provider was nominated for its continuous...
by Kim Zimmermann | Jun 12, 2013 | Industry News
BrightEdge, a content marketing platform vendor, has closed $42.8 million in Series D funding, led by Insight Venture Partners. Insight Venture Partners joins existing investors Intel Capital, Battery Ventures, Altos Ventures and Illuminate Ventures. Jim Yu, Founder...
by Kim Zimmermann | Jun 11, 2013 | Demanding Views
Brendan Cournoyer, Content Marketing Manager, Brainshark, Inc. For marketing organizations, live and on-demand webinars present a great opportunity to engage with customers and identify potential prospects. Of course, to do that, you first need to have people actually...
