by Kim Zimmermann | May 28, 2013 | Solution Spotlight
Infusionsoft Sync for Gmail enables users to centralize contacts and communications, view Infusionsoft appointments and trigger sales automation through Gmail. The app was acquired from an Infusionsoft Marketplace Partner AutomationCore. Infusionsoft Sync for Gmail...
by Kim Zimmermann | May 28, 2013 | Industry News
Marketo announced Marketo Financial Management (MFM), an application to provide marketers with an up-to-date view of marketing spend so that they can forecast accurately, find and reallocate program dollars and spend to plan. MFM’s web-based, automated approach...
by Kim Zimmermann | May 24, 2013 | Industry News
ExactTarget announced that its marketing automation platform Pardot is now integrated with Facebook, enabling marketers to acquire new prospects through the social media channel. The new capability integrates Pardot’s technology into Facebook tabs built on...
by Kim Zimmermann | May 23, 2013 | Industry News
Cloud-based marketing provider Vocus added new email features to its Vocus Marketing Suite. The latest version includes: Triggered Messages: Launch communications based on a date, such as a birthday or an anniversary. A/B Split Testing: Test a message’s...
by Kim Zimmermann | May 17, 2013 | Industry News
Lattice Engines announced the latest release of its analytics platform, Lattice salesPRISM, which combines social data with predictive capabilities enabled by Big Data. The new release of Lattice salesPRISM expands the cloud-based platform’s use of social...
