by Kim Zimmermann | Apr 30, 2013 | Industry News
B2B buyers not only have to connect with buyers through engaging content, but they have to anticipate their future needs. That was one of the key points made by Lee Odden, CEO and Founder of TopRank Online Marketing in a session at the B2B Content2Conversion...
by Kim Zimmermann | Apr 30, 2013 | Solution Spotlight
InsightsOne’s suite of analytics solutions offers precision on-premise and cloud-based predictive intelligence for buyer targeting, recommendation and churn. InsightsOne’s advanced analytics and big data infrastructure ensures comprehensive foresight into...
by Kim Zimmermann | Apr 30, 2013 | Demanding Views
By David M. Raab, Principal, Raab Associates My previous column described a trend toward predictive modeling systems in B2B marketing. I’ve since decided there’s more going on than that. What we’re seeing is an entirely new category of system: the...
by Kim Zimmermann | Apr 30, 2013 | Industry News
When sales and marketing fail to collaborate, it has a big impact on the bottom line. That was one of the key messages from the Sales Enablement Strategies panel at the B2B Content2Conversion event. Moderator Jon Russo, Founder and CEO of B2B Fusion Group, told the...
by Kim Zimmermann | Apr 30, 2013 | Industry News
According to a report from Accenture, 40% of top marketing executives don’t feel prepared to meet their objectives, citing inefficient business practices among the top impediments to performance. In response to these concerns, executives reported that they are...
