by Kim Zimmermann | Mar 19, 2013 | Solution Spotlight
Qvidian’s Sales Playbooks & Analytics application helps sales teams accelerate the sales cycle and close more deals by automating and simplifying the sales process, providing contextual-guided selling and granting access to the most relevant content, sales...
by Kim Zimmermann | Mar 19, 2013 | Demanding Views
By Jon Miller, VP of Marketing Content and Strategy, Marketo Marketing automation is hardly a new concept. According to the Google Ngram Viewer and Google Insights, the term was first used in 1980, gaining traction in the late 1990s and peaking around 2004. The...
by Kim Zimmermann | Mar 14, 2013 | Industry News
B2B data services firm NetProspex announced the availability of Workbench, an online platform for marketing data management. Workbench puts tools directly into the hands of B2B marketers to help them improve the data used in their marketing and sales outreach,...
by Kim Zimmermann | Mar 13, 2013 | Industry News
Just a few years ago, marketers were trying to grab as many new customers as they could. While no one is turning away new business today, the focus is shifting to customer retention and building loyalty, according to speakers at the Automating Customer Lifecycle...
by Kim Zimmermann | Mar 12, 2013 | Solution Spotlight
LexisNexis’ Smart Meeting is a meeting preparation tool that delivers LexisNexis’ database of company information as a Microsoft Outlook add-in. LexisNexis’ Smart Meeting is a meeting preparation tool that delivers LexisNexis’ database of...
