by Klaudia Tirico | May 21, 2025 | Feature
B2B buyer engagement is entering a new era — one that caters to self-service research and defined by digital-first experiences, hyper-personalization, and data-driven decision-making. With B2B buyers being more informed and independent than ever, the traditional,...
by Klaudia Tirico | Apr 30, 2025 | News Brief
After many years of fun under the Scottsdale sun, the B2B Marketing Exchange is making big moves to the Golden State. It was a difficult decision to make, but the team and I agreed it’s time for a change of scenery. If you’re new here, I’m Klaudia Tirico and I am the...
by Klaudia Tirico | Nov 14, 2023 | Blog
If you’re an avid reader, follower and subscriber to Demand Gen Report, you’ve probably already seen promotional emails, LinkedIn posts and updates about our biggest event of the year: The B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz. (coming this...
by Klaudia Tirico | Sep 20, 2023 | Solution Spotlight
Cassie is a consent and preference management platform that seeks to help businesses build long-term relationships with customers that engenders trust. Cassie enables businesses to collect, store and query consent and preference data. The Lowdown The average website...
by Klaudia Tirico | Jul 25, 2023 | Solution Spotlight
10Fold is a North American integrated communications agency designed to create thought leadership and build brand value for B2B ‘Deep Tech’ companies. The Lowdown MetricsMatter 4.0™ is a dashboard that summarizes both communications and marketing results to...
