by Michael Rodriguez | May 4, 2021 | Industry News
ABM platform RollWorks, division of NextRoll, launched Journey Stages, a solution that aims to provide B2B marketing and sales teams with deeper insights for go-to-market initiatives. Journey Stages is designed to map where individual buyers are in their purchasing...
by Michael Rodriguez | May 4, 2021 | Industry News
Demand Spring, a revenue marketing consultancy, launched Leap Advisory Group, an advisory service where marketing experts offer personalized, actionable advice to help B2B practitioners address internal and external challenges with their marketing strategies,...
by Michael Rodriguez | May 3, 2021 | Solution Spotlight
The updated version of ZoomInfo Workflows is designed to help users reimagine the user experience, simplifying workflow setup by automating day-to-day tasks for stronger go-to-market strategies. Back-Of-The-Box Details The solution is designed to automate prospect...
by Michael Rodriguez | Apr 29, 2021 | Industry News
Act-On Software, a growth marketing automation platform, unveiled a fully integrated SMS automation channel built directly into its platform. The solution seeks to help marketers build SMS-automated campaigns ahead of time and send direct messages immediately for...
by Michael Rodriguez | Apr 28, 2021 | Blog
With B2B continuing to live and thrive in the digital space, marketers are hunting for new ways to engage their virtual buyers and audiences. As a result, marketers are seriously considering new tools and tactics to revamp their campaigns and reach their target buyers...
