Databook has unveiled its new Guided Selling Platform that enables enterprises to build, scale, and sustain strategic relationships anchored in business outcomes and value.
Designed for go-to-market (GTM) leaders, including Sales Ops and RevOps, the new artificial intelligence (AI)-first platform bridges the gap between strategic planning and front-line execution through a customer-back, closed-loop approach—grounding everything from territory design to seller workflows in buyer priorities first, and continuously learning from outcomes to improve over time.
With Databook, enterprise sales, marketing, and customer success teams gain the intelligence and guidance required to drive 2x larger deal sizes, while revenue leaders gain the visibility and control needed to drive higher productivity across the organization.
Why Guided Selling
Anand Shah, CEO of Databook, offered that success in today’s market requires more than self-service agent- and workflow-building tools.
“It requires leadership involvement to define what great selling looks like and how it is executed,” said Shah. “CROs working closely with Revenue Operations and GTM Engineers are now able to architect the full go-to-market engine— spanning territory design, quota setting, account scoring, process alignment, and data integrity—and their leadership drives tangible step-change in revenue attainment.
Platform Components
Databook’s Guided Selling platform now includes a GTM Control Center—featuring powerful new functionality such as a GTM AI Studio and Seller Maturity Analytics—that transforms sales from tactical plays into a fully integrated system where strategy, execution, and measurement reinforce one another.
Databook’s Guided Selling Platform is comprised of:
- Core Intelligence: Still the platform’s longstanding foundation, Databook’s enhanced Core Intelligence now fuses advanced GTM reasoning, deep domain intelligence, and seamless integration with both first- and third-party data to deliver dynamic guidance directly into sellers’ daily workflows.
- GTM Control Center: This innovative new component serves as the central hub to manage performance, drive alignment, and measure value—connecting data, workflows, and analytics into a powerful system of record for GTM execution.
- Agentic Workflows: Databook’s agentic workflows go beyond task automation to enable GTM leaders to plan and design complete guided GTM sequences for sellers, marketing and customer success teams, combining contextual reasoning with customer-specific data and logic paths
“With our Guided Selling Platform, we’re addressing what has long been missing: a system that enables leaders to shape strategy, orchestrate execution, monitor results, and optimize GTM performance in real-time and aligned to customer’s current needs,” said Shah.
