Wunderkind today launched a new products enabling brands to activate high-intent, first-party segments directly in Meta Ads Manager.
Legacy methods like manual uploads, pixel-based segments, and static lookalikes are falling short in today’s high-CAC environment.
To meet this demand, Wunderkind Audiences for Meta combines proprietary identity data with artificial intelligence (AI)-powered segmentation to dynamically build and deploy audiences based on real user behavior—cart abandoners, lapsed loyalty members, affinity-driven browsers, and more.
Meta Focus
Richard Jones, Chief Revenue Officer at Wunderkind, stated that identity is the new performance layer and now it extends all the way into Meta.
“We’re not just exporting segments, we’re plugging AI decisioning and our identity graph into the most powerful paid social engine in the world,” said Jones in a statement. “[We are] finally giving brands a way to scale precision targeting without relying on cookies or generic lookalikes.”
Real-time Updates
Wunderkind Audiences for Meta is being promoted as bridging the gap between email, SMS, and paid social, delivering higher match rates and lower customer acquisition costs. Early adopters are seeing measurable lift, with early access beta clients having seen a 7-9x on ROAS lift in the first 30 days, according to Wunderkind officials.
Wunderkind’s direct API integration ensures real-time audience updates—eliminating stale segments and wasted spend. Built on consent-based, first-party data, the solution respects privacy while giving marketers full control.
To learn more about Wunderkind Audiences for Meta, click here.
