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Research

2017 Lead Nurturing & Acceleration Survey Report

  With sales cycles averaging between six and nine months, lead nurturing is becoming an even bigger priority for B2B marketers. According to Demand Gen Report's 2017 Lead Nurturing & Acceleration Survey Report, nearly three quarters of B2B organizations said they are now delivering nurture campaigns on a weekly (38%) or every other week (36%) basis. Nurture campaigns are also…

2017 B2B Buyers Survey Report

Risk-Averse Buyers Expect Consistent, Personalized Experiences Throughout Complex Journey According to the findings of Demand Gen Report's 7th Annual B2B Buyer's Survey, respondents cited risk aversion, the critical element of timing and an increasing reliance on peer reviews as critical influences in the buying journey. The 2017 survey—which polled 283 B2B C-level executives, VPs and Directors across various B2B industries—found…

The 2017 Marketing Measurement And Attribution Survey Report

Measurement has emerged as a top priority for B2B marketers, as they look to learn more about patterns in campaign responses and justify their pipeline impact. According to the new Marketing Measurement and Attribution Survey Report, conducted by Demand Gen Report, 91% of respondents agree that marketing measurement and reporting is a top priority for their organizations. However, while measurement is a…

The 2017 Content Preferences Survey Report

Content consumption habits among buyers continue to shift, and while buying cycles have grown longer and more complex, buyers—like marketers—have less time to devote to researching purchases than in the past. More than one-third of buyers strongly agreed they have fewer hours in the day to read up on potential purchases.It's no surprise that shorter formats, on-demand and bundled content,…

Why Your Website Fails Buyers

New Research Reveals B2B Buyers Struggle To Find And Engage With Relevant Content On The Path To Purchase Content has proven to be the driving force in B2B brand engagement. In fact, nine out of 10 buyers said the vendor they chose provided a mix of content to help them through each stage of the decision-making process. But a new…

2017 Demand Generation Benchmark Survey Report

Increased Pipeline Influence Ups The Ante On Attribution, Reporting & Measurement Doing more with less is a growing reality for most roles and industries these days, and B2B marketers are no exception. The 2017 Demand Generation Benchmark Survey showed that a majority of marketers are expecting budgets for demand generation to rise this year; yet, the rate of increase is…

The Campaign Confidence Gap

New Survey Shows Content-Enabled Campaigns Becoming A Competitive Necessity For B2B Marketers Marketers are expected to drive more leads. Not only that, but there is an increased expectation that those leads must be of the highest quality and from target accounts. The reality is that confidence in demand generation is dipping, according to research conducted by Demand Gen Report and…