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Research

The Myths & Realities Of AI In Marketing & Sales

Research Report AI is poised to fundamentally change businesses across industries by automating spreadsheet-level tasks that will free up time for more strategic-level thinking. This extends to the B2B sales and marketing world, where executives agree that AI will be "transformative" and a "game changer" for their businesses. Check out this in-depth research report to see how your AI expertise…

2017 Database Strategies & Contact Acquisition Survey Report

B2B Orgs Addressing Data Concerns To Achieve Audience-Centric Goals B2B organizations are dialing up their push to be more audience-centric and develop new channels to engage prospective buyers. However, B2B practitioners are also quickly realizing that the ability to shift messaging, campaigns and channels is dependent on having reliable, accurate and robust data on their customers and prospects. Findings from…

2017 ABM Benchmark Survey: 74% Of Marketers Say Its Meeting Or Exceeding Expectations

Research Shows Early ABM Rollouts Hitting The Mark In Meeting Business Goals, As B2B Organizations Look To Expand Impact The buzz around ABM has been so loud for the past 18 months, it's understandable that some industry watchers have quickly categorized it as overhyped. However, Demand Gen Report's Second Annual ABM Benchmark Survey served as a good reality check for…

2017 Lead Nurturing & Acceleration Survey Report

  With sales cycles averaging between six and nine months, lead nurturing is becoming an even bigger priority for B2B marketers. According to Demand Gen Report's 2017 Lead Nurturing & Acceleration Survey Report, nearly three quarters of B2B organizations said they are now delivering nurture campaigns on a weekly (38%) or every other week (36%) basis. Nurture campaigns are also…

2017 B2B Buyers Survey Report

Risk-Averse Buyers Expect Consistent, Personalized Experiences Throughout Complex Journey According to the findings of Demand Gen Report's 7th Annual B2B Buyer's Survey, respondents cited risk aversion, the critical element of timing and an increasing reliance on peer reviews as critical influences in the buying journey. The 2017 survey—which polled 283 B2B C-level executives, VPs and Directors across various B2B industries—found…

The 2017 Marketing Measurement And Attribution Survey Report

Measurement has emerged as a top priority for B2B marketers, as they look to learn more about patterns in campaign responses and justify their pipeline impact. According to the new Marketing Measurement and Attribution Survey Report, conducted by Demand Gen Report, 91% of respondents agree that marketing measurement and reporting is a top priority for their organizations. However, while measurement is a…

The 2017 Content Preferences Survey Report

Content consumption habits among buyers continue to shift, and while buying cycles have grown longer and more complex, buyers—like marketers—have less time to devote to researching purchases than in the past. More than one-third of buyers strongly agreed they have fewer hours in the day to read up on potential purchases.It's no surprise that shorter formats, on-demand and bundled content,…