Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities.

Demandbase Closes $65M In Funding To Fuel AI, Machine-Learning Growth

Demandbase, a leading account-based marketing (ABM) platform vendor, announced that it has closed $65 million in funding to fuel growth in its artificial intelligence and machine-learning technology. The round of funding was led by existing investor Sageview Capital, along with new investor Silver Lake Waterman.

Oceanos Partners With ReachForce To Add Contact Enrichment

Oceanos, a data management solutions provider, announced it has partnered with ReachForce, a marketing data quality automation solutions provider. The partnership will add Oceanos’ contact enrichment capabilities to ReachForce’s SmartForms and Continuous DataManager solutions.

Radius Announces New Integrations With DMPs, Facebook, Google And Twitter

Radius, a B2B data and intelligence company, unveiled new integrations across data management providers (DMPs), Facebook, Google AdWords and Twitter. The integrations are designed to enable users to connect existing email, direct mail, telesales and other existing channels to identify and target audiences in a comprehensive, omnichannel environment.

BrightFunnel Launches Machine Learning-Powered Attribution Engine

BrightFunnel, a marketing attribution platform, has announced the launch of its Machine Learning Attribution Engine, which is designed to help marketers better predict which marketing investments lead to revenue. The company said the new offering builds on its previous patent filing on Dynamic Attribution Models.

Leadspace Debuts AI-Driven Audience Management Platform

Leadspace, a lead generation services company, announced the launch of an Audience Management Platform for B2B marketers. The platform is designed to improve the scale and quality of available data, as well as make recommendations and prioritize the most effective marketing actions.
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