Subscribe

Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities.

Madison Logic Acquired By Private Equity Firm Clarion Capital Partners

Clarion Capital Partners, a NY-based private equity firm, announced that it has acquired account-based marketing and data management platform Madison Logic. Terms of the deal were not disclosed, but a Fortune article tags the sale price at above $150 million since the company filed a Hart-Scott-Rodino notification. That filing is only…
Subscribe to this RSS feed