Data Management

Marketers are expanding their use of Big Data, and they’re just beginning to tap its power. This section covers the tools, trends and strategies for maintaining clean and accurate databases to enhance targeting capabilities.

B2B Data Technology Expands To Meet Real-Time Buyer Needs

B2B marketers need accurate data to better target and engage prospective customers—in real-time. To meet these demands, database marketing providers are expanding services to not only provide data and information, but also help B2B marketers execute on those insights gained.

TechTarget Unveils Updates To Priority Engine Platform

TechTarget, an online media company and analytics provider, has announced upgrades to its Priority Engine platform, a SaaS-based data and marketing analytics tool that provides real-time access to accounts researching enterprise technology purchases in specific markets, according to the company. The new features are designed to help marketing and sales…

Radius Launches Data Quality Solution

Radius announced it has launched Radius Data Stewardship, a data quality solution that enables marketers to cleanse data within customers’ CRM and marketing automation technologies. The product uses the Radius Business Graph to provide users accurate prospect and customer data on an ongoing basis.

CenturyLink Launches Big Data As A Service With Cloudera

CenturyLink announced it has launched Big Data as a Service (BDaaS) with Cloudera. The solution is designed to deliver data integration and analytics consulting to help customers build use cases for increasing sales and streamlining operations, the company said.
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