by James Hickey | Nov 11, 2025 | News Brief
Generative artificial intelligence (GenAI) has overtaken traditional search for a quarter of B2B buyers, according to research from Responsive. Inside the Buyer’s Mind: What Shapes B2B Decisions Today surveyed 350 B2B buyers across industries, regions, and company...
by James Hickey | Nov 10, 2025 | News Brief
ZoomInfo is partnering with Markaaz, to deliver a comprehensive, artificial intelligences (AI)-powered B2B data solution that unifies sales intelligence with credit and risk data set to roll out in January 2026. Creating the industry’s first true end-to-end...
by James Hickey | Nov 10, 2025 | Blog
Many B2B marketers are operating in a data vacuum, making critical decisions without a clear view of what “good” actually looks like. They are the strategic architects of their company’s growth engine, but they’re building without a blueprint....
by James Hickey | Nov 10, 2025 | News Brief
A new report from Hightouch found that even though marketers most often cite tools as their top pain point, 75% of the time the reason is actually disconnected data. The report, Has Martech Failed Marketers?, analyzed 384 conversations with marketing leaders and...
by James Hickey | Nov 6, 2025 | News Brief
Dreamdata recently closed a $55 million Series B funding round. A B2B activation and attribution platform that gives marketers a complete view of the entire buyer journey, Dreamdata unifies all Go-to-Market data into an account-based model. This empowers marketing...
