by James Hickey | May 6, 2025 | News Brief
Pipeline360’s 2025 State of B2B Pipeline Growth survey found why top-performing marketing teams are excelling as well as uncovering the biggest challenges facing B2B marketers. Economic uncertainty is the biggest challenge, cited by 45% as their primary concern,...
by James Hickey | May 5, 2025 | News Brief
Siemens Digital Industries Software recently announced its intention to acquire Wevolver. The deal will expand Siemens audience reach, enhancing the Supplyframe product portfolio, and combining digital marketing and integrated campaign programs that include...
by James Hickey | May 1, 2025 | News Brief
Blackthorn has launched a suite of advanced event capabilities that empower planners to drive engagement and show impact from their system of record. Blackthorn, the leading Salesforce-native event management platform that allows event operators to run their entire...
by James Hickey | May 1, 2025 | Case Studies
As companies expand, they can struggle to keep up with the demand for automated data analysis. The business relied on ineffective systems to track customer interactions, manage sales, and execute targeted marketing strategies. Without real-time sales insights, Chassis...
by James Hickey | Apr 30, 2025 | News Brief
As the new year started, there was renewed optimism for the growth of attendance for in-person events and conferences. This was exemplified by the American Express Global Business Travel (Amex GBT) annual Global Meetings and Events Forecast that found 74% of surveyed...
