by James Hickey | Feb 18, 2026 | Blog
Traditional funnels are imperfect. Privacy rules have changed what demand teams can actually see. And leadership still expects clear proof that marketing is driving real pipeline. This is occurring as buyer behavior keeps shifting underneath it all. Josh Baez, Sr....
by James Hickey | Feb 17, 2026 | Blog
Customer expectations are higher than ever, and personalization is the key to meeting them. The Customer Experience & Personalization track at B2BMX 2026, powered by Advertising Week, explores what it takes to deliver relevant, seamless experiences from the first...
by James Hickey | Feb 17, 2026 | News Brief
Seven-figure annual marketing budgets are no longer exceptional in B2B technology as a new report from 10Fold found 90% of B2B technology companies with $100 million now operate with at least $1 million in annual marketing spend. Furthermore, the company’s 2026 B2B...
by James Hickey | Feb 16, 2026 | Blog
We have self-driving cars. We have AI that can write poetry. We have rovers searching for life on Mars. Yet, ask a marketer about the state of their database in 2026, and you’ll likely hear a sigh of frustration. Despite all our technological advancements, data...
by James Hickey | Feb 16, 2026 | News Brief
Validity has debuted its next-generation artificial intelligence (AI) platform designed to help marketers launch engaging campaigns with confidence, speed, and impact. Validity Engage is built to help enterprise marketing teams move faster and make smarter decisions...
