by James Hickey | Apr 8, 2025 | News Brief
When asked to rank their organization’s top priorities, 75% of respondents to Demand Gen Report’s Benchmark Study cited Improving Campaign Results as their top priority. In light of that, we are hosting the 2025 B2B Campaign Optimization Series, a go-to event...
by James Hickey | Apr 7, 2025 | Case Studies
Given the complex nature of customers’ businesses and needs, sales teams must serve as trusted advisors who deeply understand each customers’ strategic priorities, business needs, and how to meet them. Celonis is a leader in process mining and intelligence, helping...
by James Hickey | Apr 3, 2025 | News Brief
Informa TechTarget and Demandbase have entered into a strategic partnership designed to help mutual customers drive better business outcomes and ROI from account-based marketing (ABM) initiatives. By combining Informa TechTarget’s account- and contact-level intent...
by James Hickey | Apr 2, 2025 | Feature
The Customer Data Platform (CDP) market is undergoing a seismic shift. Legacy players such as mParticle, ActionIQ, and Lytics have faced major shakeups, with acquisitions marking the end of an era for traditional CDPs. Outdated architectures, sluggish onboarding...
by James Hickey | Apr 1, 2025 | News Brief
Success in B2B marketing isn’t just about playing the game — it’s about playing it smarter than your competitors. To that end, Demand Gen Report is hosting the “2025 B2B Campaign Optimization Series,” your go-to event for insights on AI-driven experiences,...
