by James Hickey | Feb 12, 2026 | Case Studies
Balancing efficiency and effectiveness is no small feat for marketing teams operating in competitive industries. The challenge of generating high-quality leads, improving ROI, and personalizing engagement at scale often requires more than just a strong strategy— it...
by James Hickey | Feb 11, 2026 | Blog
Traditional funnels are imperfect. Privacy rules have changed what demand teams can actually see. And leadership still expects clear proof that marketing is driving real pipeline. This is occurring as buyer behavior keeps shifting underneath it all. Josh Baez, Sr....
by James Hickey | Feb 11, 2026 | Blog
Brent Wees, renowned AI trainer and industry disruptor, is bringing his expertise to B2BMX 2026 with a clear message: Evolve or be left behind. While others are still talking about AI, we’re making it happen with our first-ever AI Hackathon. Get ready for the B2B...
by James Hickey | Feb 10, 2026 | Blog
Elfried Samba, the Co-Founder and CEO of Butterfly Effect, will be a keynote speaker at this year’s B2B Marketing Exchange (B2BMX), powered by Advertising Week Titled Building a Sexy Brand in an Unsexy Industry, Samba makes the case for human-to-human brand building...
by James Hickey | Feb 10, 2026 | News Brief
Performance TV has become the number one channel for advertising investment as marketers face growing pressure to capture attention, control costs, and prove outcomes in a rapidly changing industry, according to a report from tvScientific’s 2026 State of Performance...
