by James Hickey | Oct 14, 2025 | News Brief
Highspot’s Fall Product Launch ’25 is headlined by the debut of its Deal Agent that accelerates pipeline generation and conversion. Unlike traditional inspection tools that stop at dashboards and summaries, the Deal Agent acts as an artificial intelligence...
by James Hickey | Oct 14, 2025 | News Brief
Zeta Global has entered into a definitive agreement to acquire Marigold’s B2B enterprise software business, including Marigold Loyalty, Cheetah Digital, Selligent, Sailthru, Liveclicker, and Grow. Zeta will purchase Marigold’s enterprise software business for total...
by James Hickey | Oct 13, 2025 | Blog
B2B marketing is in the middle of a seismic shift. Teams aren’t struggling because they lack tools— they’re struggling because they can’t connect the dots between data, insights, and impact. The winners of 2026 will be those who start activating the intelligence they...
by James Hickey | Oct 13, 2025 | News Brief
To reach B2B tech buyers, marketers need to be focused on social media, paid media, video and research report content. That is the key takeaway from the second part of 10Fold’s recently released AI-First, Buyer-Ready: Inside the New Era of B2B Content...
by James Hickey | Oct 9, 2025 | News Brief
An artificial intelligence (AI)-powered demand generation solutions company is teaming with one of the pioneers in B2B revenue intelligence. The collaboration will combine 6sense’s advanced intent data and account intelligence with DemandWorks’ activation engine,...
