by James Hickey | Jul 15, 2025 | News Brief
Madison Logic recently announced a new integration with Convertr to streamline lead management workflows and increase transparency in ABM. Through an API integration, marketers will be able to accelerate time to market, gain a unified view of lead quality, and ensure...
by James Hickey | Jul 15, 2025 | News Brief
Salesforce recently released Agentforce 3, an upgrade to its digital labor platform that gives companies the visibility and control to scale artificial intelligence (AI) agents without compromise. With a new Command Center for complete observability, built-in support...
by James Hickey | Jul 14, 2025 | News Brief
MNTN is partnering with ZoomInfo, a go-to-market (GTM) intelligence platform company, to help B2B marketers reach the right business decision-makers through streaming TV ads. MNTN advertisers can now tap into ZoomInfo’s 100M+ decision-makers in the GTM...
by James Hickey | Jul 14, 2025 | Blog
A well-told campfire story has the power to draw people in, grabbing attention and sparking meaningful connections. Compelling thought leadership can do much the same. At the 2025 #B2BMX Summer Camp, we are bringing friends old and new together for a weeklong digital...
by James Hickey | Jul 14, 2025 | News Brief
As the recent 2025 Demand Generation Report Benchmark survey showed, scaling personalization is a top priority for B2B marketers. But there are pitfalls that need to be monitored to ensure a positive customer experience. Personalized marketing generates negative...
