by James Hickey | Feb 5, 2026 | Case Studies
When tracking the results of a marketing investment can seem like a black box, impossible at times to know what truly drives results. This was the reality for a leading B2B SaaS company specializing in people analytics and workforce intelligence that struggled to...
by James Hickey | Feb 4, 2026 | Blog
Imagine trying to build a skyscraper on a foundation of loose gravel. You can have the best architects and the finest materials, but without a solid base, the structure is doomed. In the world of marketing, your database is that foundation. For years, marketers have...
by James Hickey | Feb 4, 2026 | News Brief
DemandFlow, an artificial intelligence (AI) powered marketing technology company providing demand generation and growth operations software, has entered into a strategic partnership with LeadConnector to expand integrated capabilities across lead capture, automation,...
by James Hickey | Feb 4, 2026 | Feature
The NFL championship game is one of the truly last events that brings large numbers of viewers to a single event. But even that is a challenge now as viewers are scrolling on their phones for the latest social media reactions or in their family and friends text...
by James Hickey | Feb 3, 2026 | Blog
The B2B Marketing Exchange (B2BMX) is the event for marketing and sales practitioners looking to reimagine their approaches to revenue generation. For more than a decade, B2BMX has been the go-to destination for professionals seeking to navigate the complexities of...
