by James Hickey | Jun 25, 2025 | News Brief
Athean is a new artificial intelligence (AI)-driven prospecting and engagement platform aiming to transform how sales teams win deals. Athean unifies sales data and tools that reps use daily— from CRMs and prospect databases to communication history— into a single...
by James Hickey | Jun 25, 2025 | News Brief
While artificial intelligence (AI) role in B2B marketing to rise, a new survey details how organizations that prioritize AI strategy, data infrastructure and upskilling now will be best positioned to compete—and win— in the next era of marketing. That is the...
by James Hickey | Jun 24, 2025 | News Brief
With an eye towards delivering the most comprehensive artificial intelligence (AI)-powered revenue growth intelligence (RGI) solutions on the market, HG Insights has acquired TrustRadius. This strategic acquisition unites HG Insights’ market and account intelligence...
by James Hickey | Jun 24, 2025 | News Brief
Survey results presented at the recent Gartner Marketing Symposium/Xpo showed that digital channels now account for 61% of total marketing spend, The annual Gartner 2025 CMO Spend Survey of 402 CMOs and other marketing leaders in North America, the United Kingdom and...
by James Hickey | Jun 23, 2025 | News Brief
Madison Logic recently unveiled two strategic innovations focused on challenges faced enterprise marketers today— turning complex buying committee insights into meaningful engagement that drives revenue. The Account-Based Marketing (ABM) activation platform company...
