by James Hickey | Jan 29, 2026 | News Brief
Leading B2B marketing services partner Pipeline360 has launched Ads360, a next-generation advertising solution to turn B2B media investment into measurable demand and pipeline impact. Powered by the company’s intelligence layer, Ads360 unites audience intelligence,...
by James Hickey | Jan 29, 2026 | News Brief
beehiiv Names Preeya Goenka CCO, Dan Krenitsyn COO beehiiv, the newsletter-first operating system for the content economy, announced the promotion of two executives: Preeya Goenka to Chief Customer Officer and Dan Krenitsyn to Chief Operating Officer. The leadership...
by James Hickey | Jan 29, 2026 | Case Studies
Semrush, a leading online visibility management SaaS platform, was at a crossroads with its proprietary affiliate management platform. Initially developed in 2009, Semrush’s in-house platform was at the time state-of-the-art, featuring a first-click attribution model...
by James Hickey | Jan 28, 2026 | Blog
For decades, the relationship between sales and marketing has been famously fraught with tension. Sales complains that leads are weak; Marketing insists that Sales isn’t following up properly. But if you dig deeper into these arguments, you usually find a common...
by James Hickey | Jan 28, 2026 | Feature
Digital discoverability is undergoing its most significant transformation in decades, with large language models (LLMs) and artificial intelligence (AI)-driven answer engines reshape how B2B buyers find information, the traditional goal of ranking first on a search...
